Volume 3 / 2008

Issue 1 - Download Issue

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Title and Authors Pages Size Paper
Customer complaints as a source of customer-focused process improvement: A constructive case study by Uusitalo, K., Hakala, H., & Kautonen, T. 1-13 225Kb Customer complaints as a source of customer-focused process improvement: A constructive case study
Customer protest: Exit, voice or negative word of mouth by Solvang, B. K. 14-28 287Kb Customer protest: Exit, voice or negative word of mouth
Internet-induced marketing techniques: Critical factors in viral marketing campaigns by Woerndl, M., Papagiannidis, S., Bourlakis, M., & Li, F. 33-45 245Kb Internet-induced marketing techniques: Critical factors in viral marketing campaigns
Book Review: Essentials of Marketing by Shiu, E., & Cheng, C. 46-48 168Kb Book Review: Essentials of Marketing

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