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ISSN 1753-0296
The mission of the International Journal of Business Science and Applied Management is to disseminate academic knowledge across the business and management scientific realms and to provide applied research knowledge to the appropriate stakeholders. We are keen to receive original contributions from researchers representing any business and management field.
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Latest Papers by:
Electronic Commerce Research and ApplicationsFrom Marketplace to Marketspace: Investigating the Consumer Switch to Online Banking
Source: Electronic Commerce Research and Applications, In Press, Accepted Manuscript, Available online 7 September 2010
Lee, Kuo-Wei , Ming-Ten, Tsai , Maria Corazon L., Lanting
Even though scholars have placed considerable focus on studying the attitude and intention towards using the virtual market (marketspace), there are still few related studies that examine the potential effect of the physical market (marketplace) on the virtual market. The physical and virtual markets have some substitution effects; as users utilize the virtual market more frequently, they use the physical market less regularly. Under this premise, factors relating to the physical market may have a potential effect on the user’s acceptance of the virtual market. The primary goal of this study is to explore the factors that affect the attitude...]]> [More] Assessing the mediating role of online social capital between social support and instant messaging usage
Source: Electronic Commerce Research and Applications, In Press, Accepted Manuscript, Available online 1 September 2010
Chieh-Peng, Lin
This study validates a research model that examines usage of instant messaging (IM) from the aspect of online social support. Drawing on the social capital theory, this study postulates that IM usage is indirectly affected by social support via the mediation of the following six dimensions of social capital: commitment, reciprocity, shared codes and language, shared narratives, centrality, and network ties. The model tests data obtained from business organizations in Taiwan, and the results suggest that the indirect influence of social support on IM usage through shared codes and language is significant, and the indirect influence of social support on...]]> [More] Mobile commerce product recommendations based on hybrid multiple channels
Source: Electronic Commerce Research and Applications, In Press, Accepted Manuscript, Available online 31 August 2010
Duen-Ren, Liu , Chuen-He, Liou
The number of third generation (3G) subscribers conducting mobile commerce has increased as mobile data communications have evolved. Multi-channel companies that wish to develop mobile commerce face difficulties due to the lack of knowledge about users’ consumption behavior on new mobile channels. Typical collaborative filtering (CF) recommendations may be affected by the so-called sparsity problem because relatively few products are browsed or purchased on the mobile Web. In this study, we propose a hybrid multiple channel method to address the lack of knowledge about users’ consumption behavior on a new channel and the difficulty of finding similar users due to...]]> [More] Editorial Board
Source: Electronic Commerce Research and Applications, Volume 9, Issue 5, September-October 2010, Page ii
[No author name available] ]]> [More] Contents
Source: Electronic Commerce Research and Applications, Volume 9, Issue 5, September-October 2010, Page iii
[No author name available] ]]> [More] Editors’ Introduction to the Issue: Electronic Commerce Research and Applications, Volume 9, Issue 5, September–October 2010
Source: Electronic Commerce Research and Applications, Volume 9, Issue 5, September-October 2010, Pages 361-362
Robert J., Kauffman , Patrick Y.K., Chau , Terry R., Payne , Juliana Y., Tsai , J. Christopher, Westland]]> [More] Guest Editors’ Introduction: Electronic Commerce Research and Applications, Volume 9, Issue 5, September–October 2010, Special Section on “Strategy, Economics and Electronic Commerce”
Source: Electronic Commerce Research and Applications, Volume 9, Issue 5, September-October 2010, Pages 363-364
Eric K., Clemons , Robert J., Kauffman , Juliana Y., Tsai , Thomas A., Weber]]> [More] Editorial Board
Source: Electronic Commerce Research and Applications, Volume 9, Issue 5, September-October 2010, Page ii
[No author name available] ]]> [More] Contents
Source: Electronic Commerce Research and Applications, Volume 9, Issue 5, September-October 2010, Page iii
[No author name available] ]]> [More] Editors’ Introduction to the Issue: Electronic Commerce Research and Applications, Volume 9, Issue 5, September–October 2010
Source: Electronic Commerce Research and Applications, Volume 9, Issue 5, September-October 2010, Pages 361-362
Robert J., Kauffman , Patrick Y.K., Chau , Terry R., Payne , Juliana Y., Tsai , J. Christopher, Westland]]> [More] Guest Editors’ Introduction: Electronic Commerce Research and Applications, Volume 9, Issue 5, September–October 2010, Special Section on “Strategy, Economics and Electronic Commerce”
Source: Electronic Commerce Research and Applications, Volume 9, Issue 5, September-October 2010, Pages 363-364
Eric K., Clemons , Robert J., Kauffman , Juliana Y., Tsai , Thomas A., Weber]]> [More] An improved algorithm for multi-way trading for exchange and barter
Source: Electronic Commerce Research and Applications, In Press, Accepted Manuscript, Available online 10 August 2010
Randy M., Kaplan
Most e-commerce exchange systems today facilitate a single simple transaction. Systems allow the trade of an object or resource for exactly one other object or resource. The trade could also be for some quantity of one object or resource for another, but usually all of the objects traded are of a kind, for example, trading ten iPods. The common type of exchange involves money for an object. There are other kinds of exchanges though. These include barter exchanges in which an object is traded for another object. In this scenario there is a space of available objects and a space...]]> [More] An improved algorithm for multi-way trading for exchange and barter
Source: Electronic Commerce Research and Applications, In Press, Accepted Manuscript, Available online 10 August 2010
Randy M., Kaplan
Most e-commerce exchange systems today facilitate a single simple transaction. Systems allow the trade of an object or resource for exactly one other object or resource. The trade could also be for some quantity of one object or resource for another, but usually all of the objects traded are of a kind, for example, trading ten iPods. The common type of exchange involves money for an object. There are other kinds of exchanges though. These include barter exchanges in which an object is traded for another object. In this scenario there is a space of available objects and a space...]]> [More] The Challenge for Multichannel Services: Cross-Channel Free-Riding Behavior
Source: Electronic Commerce Research and Applications, In Press, Accepted Manuscript, Available online 6 August 2010
Hung-Chang, Chiu , Yi-Ching, Hsieh , Jinshyang, Roan , Kuan-Jen, Tseng , Jung-Kuei, Hsieh
In multichannel environments, consumers can move easily among different channels. They engage in cross-channel free-riding when they use one retailer’s channel to obtain information or evaluate products and then switch to another retailer’s channel to complete the purchase. Cross-channel free-riding erodes profits and is one of the most important issues that firms face in the multichannel era. The current study focuses on the most popular type of cross-channel free-riding: searching for product information in an online store and then purchasing in another brick-and-mortar store. It explores antecedents that may contribute to consumer switching behaviors through a questionnaire focused on cross-channel...]]> [More] A Mechanism for Pricing and Resource Allocation in Peer-to-Peer Networks
Source: Electronic Commerce Research and Applications, In Press, Accepted Manuscript, Available online 2 August 2010
Chetan, Kumar , Kemal, Altinkemer , Prabuddha, De
In this study, we design a pricing and allocation mechanism for a peer-to-peer (P2P) network that allows users in a firm to effectively share computing resources. This mechanism allows tasks (incoming jobs) to be allocated to resources (participating peers) in an organization in a decentralized manner. The base case of our P2P mechanism derives the optimal transfer price that maximizes the net value, which is characterized as the difference between the expected gross value of the jobs and the expected delay cost, for the peers in the network. The optimal price for executing any job at a peer location is...]]> [More] Lower Bounds on Sample Size in Structural Equation Modeling
Source: Electronic Commerce Research and Applications, In Press, Accepted Manuscript, Available online 24 July 2010
J. Christopher, Westland
Computationally intensive structural equation modeling (SEM) approaches have been in development over much of the 20th century, initiated by the seminal work of Sewall Wright. To this day, sample size requirements remain a vexing question in SEM based studies. Complexities which increase information demands in structural model estimation increase with the number of potential combinations of latent variables; while the information supplied for estimation increases with the number of measured parameters times the number of observations in the sample size – both are non-linear. This alone would imply that requisite sample size is not a linear function solely of indicator...]]> [More] Lower Bounds on Sample Size in Structural Equation Modeling
Source: Electronic Commerce Research and Applications, In Press, Accepted Manuscript, Available online 24 July 2010
J. Christopher, Westland
Computationally intensive structural equation modeling (SEM) approaches have been in development over much of the 20th century, initiated by the seminal work of Sewall Wright. To this day, sample size requirements remain a vexing question in SEM based studies. Complexities which increase information demands in structural model estimation increase with the number of potential combinations of latent variables; while the information supplied for estimation increases with the number of measured parameters times the number of observations in the sample size – both are non-linear. This alone would imply that requisite sample size is not a linear function solely of indicator...]]> [More] Online Pricing Dynamics in Internet Retailing: The Case of the DVD Market
Source: Electronic Commerce Research and Applications, In Press, Accepted Manuscript, Available online 6 July 2010
Baibing, Li , Fang-Fang, Tang
The explosive growth of Internet retailing offers an excellent opportunity to collect online prices at a disaggregate (e.g., individual store and/or individual product) level over time and to investigate the evolution of Internet markets. In this paper, we generalize the results obtained in existing static analyses and develop two random coefficient regression models to capture the dynamics of prices in the U.S. online DVD market. On the basis of the models, we test hypotheses to compare the rates of change in price levels and in price dispersion at both pure dotcoms and online branches of multichannel retailers in the DVD...]]> [More] Trust factors influencing the adoption of internet-based interorganizational systems
Source: Electronic Commerce Research and Applications, In Press, Accepted Manuscript, Available online 6 July 2010
Ivan K.W., Lai , Viny W.L., Tong , Donny C.F., Lai
This study aims to empirically examine the trust factors that affect the adoption of Internet-based interorganizational systems (IIOS). A trust model with five trust factors is constructed. The model is tested using data gathered from 295 practitioners. Confirmatory factor analysis is used to validate the model, and structural equation modelling is used for data analysis. The adoption of IIOS is influenced by trust factors including usability, reliability and availability, audit and verification mechanisms, and interoperability, while security is insignificant in this case. The generalization of the findings is currently limited, as the subjects were all Chinese people living in Hong...]]> [More] Impact of e-Book Technology: Ownership and Market Asymmetries in Digital Transformation
Source: Electronic Commerce Research and Applications, In Press, Accepted Manuscript, Available online 1 July 2010
Yabing, Jiang , Evangelos, Katsamakas
The book industry is undergoing a digital transformation enabled by the Internet and e-book technology, which offers a novel channel for delivering books to consumers who mostly purchase paper books from physical or online bookstores. With a game theory model that introduces the concepts of paper book market asymmetry and e-book market asymmetry, we examine how the entry of an e-book seller affects strategic interaction in the book markets and impacts sellers and consumers. We show that market asymmetries, ownership of the e-book seller, and consumers’ preferences for e-books are important determinants of prices, market shares and total book readership....]]> [More] Adverse Selection in Online “Trust” Certifications
Source: Electronic Commerce Research and Applications, In Press, Accepted Manuscript, Available online 1 July 2010
Benjamin, Edelman
Widely-used online “trust” authorities issue certifications without substantial verification of recipients’ actual trustworthiness. This lax approach gives rise to adverse selection: The sites that seek and obtain trust certifications are actually less trustworthy than others. Using an original dataset on web site safety, I demonstrate that sites certified by the best-known authority, TRUSTe, are more than twice as likely to be untrustworthy as uncertified sites. This difference remains statistically and economically significant when restricted to “complex” commercial sites. Meanwhile, search engines create an implied endorsement in their selection of ads for display, but I show that search engine advertisements tend...]]> [More] Law Enforcement Officers’ Acceptance of Advanced E-Government Technology: A Survey Study of COPLINK Mobile
Source: Electronic Commerce Research and Applications, In Press, Accepted Manuscript, Available online 1 July 2010
Paul Jen-Hwa, Hu , Hsinchun, Chen , Han-fen, Hu , Cathy, Larson , Cynthia, Butierez
Timely information access and knowledge support is critical for law enforcement, because officers require convenient and timely access to accurate data, relevant information, and integrated knowledge in their crime investigation and fighting activities. As an integrated system that provides such support, COPLINK can improve collaboration within and across agency boundaries. This study examines field officers’ acceptance and actual use of COPLINK Mobile, a critical technology that offers COPLINK core query functionalities through a lightweight, handheld device or mobile applications running on a small bandwidth. We propose and empirically test a factor model explaining the focal technology acceptance with survey data...]]> [More] Editorial Board
Source: Electronic Commerce Research and Applications, Volume 9, Issue 4, July-August 2010, Page ii
[No author name available] ]]> [More] Contents
Source: Electronic Commerce Research and Applications, Volume 9, Issue 4, July-August 2010, Page iii
[No author name available] ]]> [More] Editorial Board
Source: Electronic Commerce Research and Applications, Volume 9, Issue 4, July-August 2010, Page ii
[No author name available] ]]> [More] Contents
Source: Electronic Commerce Research and Applications, Volume 9, Issue 4, July-August 2010, Page iii
[No author name available] ]]> [More] Selecting appropriate sellers in online auctions through a multi-attribute reputation calculation method
Source: Electronic Commerce Research and Applications, In Press, Accepted Manuscript, Available online 13 May 2010
Jau-Shien, Chang , Hao-Jhen, Wong
Online auctions have become immensely popular and created massive cash turnover in recent years. The volume of trade on eBay, the largest auction site in the world, reached US$6 billion in 2008. However, for a user intent on purchasing an item from an auction site, selecting an appropriate seller from the numerous choices is not an easy task. Even though most auction sites provide a concise binary reputation management mechanism to model the reputation of a trader through an integer value rating system, such a simple mechanism does not give users enough information about their potential trading partners. It is...]]> [More] An analysis of the importance of the long tail in search engine marketing
Source: Electronic Commerce Research and Applications, In Press, Uncorrected Proof, Available online 12 May 2010
Bernd, Skiera
Search engine marketing is currently the most popular form of online advertising. Many advertising agencies and bloggers claim that the success of search engine marketing is driven by the “long tail”, defined in this research as the many less popular keywords employed by users to search the Internet, and suggest that search engine marketing campaigns need to have hundreds or thousands of keywords to accommodate this phenomenon. We doubt this claim. Our data from three search engine marketing campaigns in two countries, which report the success of a total of 4908 keywords over 36weeks, covering 10,104,015 searches and 492,735 clicks,...]]> [More] Online Advertisement Service Pricing and an Option Contract
Source: Electronic Commerce Research and Applications, In Press, Accepted Manuscript, Available online 10 May 2010
Yongma, Moon , Changhyun, Kwon
For the Internet advertisement market, we consider a contract problem between advertisers and publishers. Among several ways of pricing online advertisements, the methods based on cost-per-impression (CPM) and cost-per-click (CPC) are the two most popular. The CPC fee is proportional to the click-through rate (CTR), which is uncertain and makes decisions of advertisers and publishers difficult. In this paper, we suggest a hybrid pricing scheme: advertisers pay the minimum of CPM and CPC fees by purchasing an option from publishers. To determine the option price, we consider a Nash bargaining game for negotiation between an advertiser and a publisher and...]]> [More] Editorial Board
Source: Electronic Commerce Research and Applications, Volume 9, Issue 3, May-June 2010, Page ii
[No author name available] ]]> [More] Contents
Source: Electronic Commerce Research and Applications, Volume 9, Issue 3, May-June 2010, Page iii
[No author name available] ]]> [More] ECRA Co-Editors’ Introduction for Volume 9, Issue 4, July–August 2010
Source: Electronic Commerce Research and Applications, In Press, Accepted Manuscript, Available online 6 May 2010
Robert J., Kauffman , Patrick Y.K., Chau , Terry R., Payne , J., Christopher Westland]]> [More] The influence of the commercial features of the internet on the adoption of e-commerce by consumers
Source: Electronic Commerce Research and Applications, In Press, Accepted Manuscript, Available online 5 May 2010
Angel Herrero, Crespo , Ignacio Rodriguez, del Bosque
Taking the theory of planned behavior as a theoretical framework, this study analyzes how commercial features of the Internet determine its adoption as a sales system. In particular, the study examines the influence of product perception, shopping experience, information provided or the level of risk perceived on the adoption of B2C e-commerce. The results show that attitudes toward e-commerce, subjective norm and perceived risk are the main factors that affect the decision to purchase from electronic retailers. Moreover, the results show that the influence of the commercial features of the Internet is mediated through attitudes toward e-commerce.]]> [More] The Moderating Effects of Psychological Reactance and Product Involvement on Online Shopping Recommendation Mechanisms based on a Causal Map
Source: Electronic Commerce Research and Applications, In Press, Accepted Manuscript, Available online 28 April 2010
Soon Jae, Kwon , Namho, Chung
The use of the Internet in the daily activities of individuals and firms has become entrenched, and online shopping has become commonplace. However, debates about how online shopping recommendation mechanisms (OREMs) should be designed have not been completely resolved. The challenge with traditional online shopping recommendation mechanisms (TR-OREMs) is that they focus too much on quantitative factors. Thus, they ignore causal interrelationships with qualitative factors that are believed to significantly impact quantitative factors. Considering only quantitative factors and ignoring qualitative ones likely distorts the final recommendation results. Another problem with TR-OREMs is that they ignore the perceived psychological reactance of...]]> [More] Do online reviews reflect a product’s true perceived quality? An investigation of online movie reviews across cultures
Source: Electronic Commerce Research and Applications, In Press, Accepted Manuscript, Available online 13 April 2010
Noi Sian, Koh , Nan, Hu , Eric K., Clemons
This paper investigates when the reported average of online ratings matches the perceived average assessment of the population as a whole, including the average assessments of both raters and non-raters. We apply behavioral theory to capture intentions in rating online movie reviews in two dissimilar countries – China and the United States. We argue that consumers’ rating behaviors are affected by cultural influences and that they are influenced in predictable ways. Based on data collected from IMDB.com and Douban.com, we found significant differences across raters from these two different cultures. Additionally, we examined how cultural elements influence rating behavior for...]]> [More] Explaining Website Effectiveness: The Hedonic-Utilitarian Dual Mediation Hypothesis
Source: Electronic Commerce Research and Applications, In Press, Accepted Manuscript, Available online 13 April 2010
Salvador, Ruiz , Inés, López
In this study, we propose and test a conceptual model, representing the hedonic-utilitarian dual mediation hypothesis, in which both cognition and emotions are combined to help understand individual behavior in an online environment. Beyond what cognitive models offer, our results show that both cognitive and emotional responses play a key role in communication through websites and that the hedonic-utilitarian dual mediation hypothesis is the best fitting model in comparison with the four alternatives tested. Moreover, attitude is treated as a bi-dimensional construct made up of a hedonic and a utilitarian component. Based on this, an additional contribution concerns the correspondence...]]> [More] Price Efficiency in Futures and Spot Trading: The Role of Information Technology
Source: Electronic Commerce Research and Applications, In Press, Accepted Manuscript, Available online 11 April 2010
Martin, Wagener , Dennis, Kundisch , Ryan, Riordan , Fethi, Rabhi , Philipp, Herrmann , ...
During the last years information technology has had a profound impact on financial markets. The speed of trading and the amount of available information has increased substantially. Nearly all exchanges have upgraded their trading systems to meet the demand of investors and enhance their competitive position. However, the impact on liquidity and price efficiency remains unclear. In this paper we present an event study to examine the effects of an infrastructure change at the Deutsche Börse in Germany. On April 23, 2007 Deutsche Börse released an upgraded version of their electronic trading system Xetra. We study the impact that this...]]> [More] The Importance of Language Familiarity in Global Business E-Negotiation
Source: Electronic Commerce Research and Applications, In Press, Accepted Manuscript, Available online 2 April 2010
Hsiangchu, Lai , Wan-Jung, Lin , Gregory E., Kersten
This study explores the influence of language familiarity on online persuasion behavior based on subjective measurements and objective actual negotiation behavior. It was designed to test whether negotiating in a non-native language decreases the negotiation self-efficacy, given that the increasing use of global e-marketplaces and popularity of international business trades make negotiation in a non-native language inevitable. An online experiment was conducted using a text-based asynchronous e-negotiation system, with two groups of subjects negotiating in native and non-native languages separately in purchasing negotiations. The analysis results show that language familiarity plays a critical role in inducing persuasion behavior in e-negotiations,...]]> [More] On the Reliability of Software Piracy Statistics
Source: Electronic Commerce Research and Applications, In Press, Accepted Manuscript, Available online 29 March 2010
I.P.L., Png
The Business Software Alliance (BSA) changed its consultant and methodology for measurement of software piracy in 2002-03. Based on a review of the methodology and empirical analysis, I conclude that the change had systematic effects on published piracy rates. The trend rate of decrease of piracy rates fell from 2.0% points per year to 1.1% points per year. The impact of the change was larger among developing than advanced countries. Software usage in countries where usage was not directly measured was projected on the basis of national income. Any government policy or academic study using the BSA software piracy statistics...]]> [More] Editorial Board
Source: Electronic Commerce Research and Applications, Volume 9, Issue 2, March-April 2010, Page ii
[No author name available] ]]> [More] Contents
Source: Electronic Commerce Research and Applications, Volume 9, Issue 2, March-April 2010, Page iii
[No author name available] ]]> [More] Multi-Unit Differential Auction-Barter Model for Electronic Marketplaces
Source: Electronic Commerce Research and Applications, In Press, Accepted Manuscript, Available online 24 March 2010
Ali, HaydarÖzer , Can, Özturan
Differential Auction-Barter (DAB) model augments the well-known double auction (DA) model with barter bids so that besides the usual purchase and sale activities, bidders can also carry out direct bartering of items. The DAB model also provides a mechanism for making or receiving a differential money payment as part of the direct bartering of items, hence, allowing bartering of different valued items. In this paper, we propose an extension to the DAB model, called the multi-unit differential auction-barter (MUDAB) model for e-marketplaces in which multiple instances of commodities are exchanged. Furthermore, a more powerful and flexible bidding language is designed...]]> [More] A Meta-Analysis on the Effects of Online Auction Design Options: the Moderating Effect of Value Uncertainty
Source: Electronic Commerce Research and Applications, In Press, Accepted Manuscript, Available online 18 March 2010
Yuewen, Liu , Kwok Kee, Wei , Huaping, Chen
Online auction design options (the public reserve price, secret reserve option and buy-out option) are critical in determining auction outcomes (the number of bids, the probability of sale and auction price). However, previous studies about the impacts of online auction design options on auction outcomes have generated inconsistent or even contradictory results. To synthesize the inconsistencies and reach more substantive conclusions, we conduct this meta-analysis study. Furthermore, to explain the inconsistencies, we identify the value uncertainty of auction items as a key moderator on the impacts of auction design options on auction outcomes, and verify the moderating effects using meta-analysis...]]> [More] RDRP: Reward-Driven Request Prioritization for e-Commerce Web Sites
Source: Electronic Commerce Research and Applications, In Press, Accepted Manuscript, Available online 6 March 2010
Alexander, Totok , Vijay, Karamcheti
Meeting client Quality-of-Service (QoS) expectations proves to be a difficult task for the providers of e-Commerce services, especially when web servers experience overload conditions, which cause increased response times and request rejections, leading to user frustration, lowered usage of the service and reduced revenues. In this paper, we propose a server-side request scheduling mechanism that addresses these problems. Our Reward-Driven Request Prioritization (RDRP) algorithm gives higher execution priority to client web sessions that are likely to bring more service profit (or any other application-specific reward). The method works by predicting future session structure by comparing its requests seen so far...]]> [More] Supplying Web 2.0: An Empirical Investigation of the Drivers of Consumer Transmutation of Culture-Oriented Digital Information Goods
Source: Electronic Commerce Research and Applications, In Press, Accepted Manuscript, Available online 4 March 2010
Jerald, Hughes
This paper describes an empirical study of behaviors associated with consumers’ creative modification of digital information goods found in Web 2.0 and elsewhere. They are products of culture such as digital images, music, video, news and computer games. We will refer to them as “digital culture products”. How do consumers who transmute such products differ from those who do not, and from each other? This study develops and tests a theory of consumer behavior in transmuting digital culture products, separating consumers into different groups based on how and why they transmute. With our theory, we posit these groups as having...]]> [More] Guest Editors’ Introduction to Special Issue: Theoretical and Empirical Advances in Electronic Auction Research
Source: Electronic Commerce Research and Applications, In Press, Accepted Manuscript, Available online 23 February 2010
Claudia, Loebbecke , Roumen, Vragov , Charles A., Wood]]> [More] Identifying Influential Reviewers for Word-of-Mouth Marketing
Source: Electronic Commerce Research and Applications, In Press, Accepted Manuscript, Available online 21 February 2010
Yung-Ming, Li , Chia-Hao, Lin , Cheng-Yang, Lai
The key to word-of-mouth marketing is to discover the potential influential nodes for efficiently spreading product impressions. In this paper, a framework combined with mining techniques, a modified PMI measure, and an adaptive RFM model is proposed to evaluate the influential power of online reviewers. An artificial neural network is adopted to identify the target reviewers and a well-developed trust mechanism is utilized for effectiveness evaluation. This proposed framework is verified by the data collected from Epinions.com, one of the most popular online product review websites. The experimental results show that the proposed model could accurately identify which reviewers to...]]> [More] Perceived risks and customer needs of geographical accessibility in electronic commerce
Source: Electronic Commerce Research and Applications, In Press, Accepted Manuscript, Available online 20 February 2010
Sung Eui, Cho
Customer needs of geographical accessibility still plays an important role in electronic commerce, though the extent to which it does so varies according to the characteristics of products, services and the market strategies of firms. In this study, factors affecting customer needs of geographical accessibility and their structural relationships were investigated through a customer survey and statistical analysis using the methods of confirmatory factor analysis and structural equation modeling. The result shows that the three independent factors, unease of delivery, complexity of services, and trust and reliability affect significantly customer needs of geographical accessibility, with perceived risks of distant orders...]]> [More] Perceived risks and customer needs of geographical accessibility in electronic commerce
Source: Electronic Commerce Research and Applications, In Press, Accepted Manuscript, Available online 20 February 2010
Sung Eui, Cho
Customer needs of geographical accessibility still plays an important role in electronic commerce, though the extent to which it does so varies according to the characteristics of products, services and the market strategies of firms. In this study, factors affecting customer needs of geographical accessibility and their structural relationships were investigated through a customer survey and statistical analysis using the methods of confirmatory factor analysis and structural equation modeling. The result shows that the three independent factors, unease of delivery, complexity of services, and trust and reliability affect significantly customer needs of geographical accessibility, with perceived risks of distant orders...]]> [More] The Impact of Mobile Access to the Internet on Information Search Completion Time and Customer Conversion
Source: Electronic Commerce Research and Applications, In Press, Accepted Manuscript, Available online 17 February 2010
Ushio, Sumita , Jinshui, Zuo
One of the advantages of mobile access to the Internet can be found in that it allows one to conduct information search in a ubiquitous manner. Accordingly, the time for net surfing required to gain necessary information through the Internet is reduced when mobile access is combined with ordinary PC access. As mobile devices continue to advance rapidly, it becomes quite important to find a way to assess the impact of mobile access to the Internet on the performance of e-commerce. Among such performance indicators, of particular interest is the conversion rate, where a customer takes some desirable action at...]]> [More]
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