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ISSN 1753-0296
The mission of the International Journal of Business Science and Applied Management is to disseminate academic knowledge across the business and management scientific realms and to provide applied research knowledge to the appropriate stakeholders. We are keen to receive original contributions from researchers representing any business and management field.
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A Structural Equation Model of Customer Satisfaction and Future Purchase of Mail-Order Speciality Food
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Volume 1 / Issue 1 / Pages 1-13 - Papers in the same Issue
by Mai, L. W., & Ness, M.
Analyses the relationship between satisfaction with mail-order speciality food attributes, overall satisfaction, and likelihood of future purchase using a structural equation model. The results indicate that customer satisfaction is associated with both service and product features of mail order speciality food.
Keywords: customer satisfaction, re-purchase intentions, speciality mail order food, structural equation modelling Downloads: 6311 - For more statistics please visit our statistics page.
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