International Journal of Business Science and Applied Management

ISSN 1753-0296

The mission of the International Journal of Business Science and Applied Management is to disseminate academic knowledge across the business and management scientific realms and to provide applied research knowledge to the appropriate stakeholders. We are keen to receive original contributions from researchers representing any business and management field.

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Book Review: Essentials of Marketing

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Volume 3 / Issue 1 / Pages 46-48 - Papers in the same Issue

by Shiu, E., & Cheng, C.

Keywords: marketing

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International Journal of
Business Science and
Applied Management © 2006-2010