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 ISSN 1753-0296 The mission of the International Journal of Business Science and Applied Management is to disseminate academic knowledge across the business and management scientific realms and to provide applied research knowledge to the appropriate stakeholders. We are keen to receive original contributions from researchers representing any business and management field. [More] |
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Tourist Satisfaction and Destination Loyalty intention: A Structural and Categorical Analysis
Download Reference in BibTex Format Volume 1 / Issue 1 / Pages 25-44 - Papers in the same Issue by Oom do Valle, P., Silva, J. A., Mendes, J., & Guerreiro, M. This study explores the relationship between travel satisfaction and destination loyalty intention. The research was conducted with 486 tourists visiting Arade, a Portuguese tourist destination. Taking as the basis the use of structural equation modelling (SEM), the results substantiate the importance of tourism satisfaction as a determinant of destination loyalty. Also, a categorical principal components analysis (CATPCA) provides a detailed analysis of this cause-effect relationship by establishing that greater levels of satisfaction (measured by overall satisfaction in terms of holiday experience, destination attributes and met expectations) result in increased likelihood of future repeat visits and a keen willingness to recommend the destination to others. Clusters of tourists were also identified and characterized in relation to satisfaction levels and loyalty intentions. These analyses provide a useful background in the planning of future tourist marketing strategies. Keywords: Itourism, satisfaction, loyalty, SEM, CATPCA, clusters Downloads: 5807 - For more statistics please visit our statistics page. 
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