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 ISSN 1753-0296 The mission of the International Journal of Business Science and Applied Management is to disseminate academic knowledge across the business and management scientific realms and to provide applied research knowledge to the appropriate stakeholders. We are keen to receive original contributions from researchers representing any business and management field. [More] |
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Driving online shopping: Spending and behavioral differences among women in Saudi Arabia
Download Reference in BibTex Format Volume 5 / Issue 1 / Pages 30-47 - Papers in the same Issue by Al-maghrabi, T. & Dennis, C. This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure gender differences with regard to continuance online shopping intentions in Saudi Arabia. The sample consists of 650 female respondents. A structural equation model confirms model fit. Perceived enjoyment, usefulness, and subjective norms are determinants of online shopping continuance in Saudi Arabia. High and low online spenders among women in Saudi Arabia are equivalent. The structural weights are also largely equivalent, but the regression paths from perceived site quality to perceived usefulness is not invariant between high and low e-shoppers in Saudi Arabia. This research moves beyond online shopping intentions and includes factors affecting online shopping continuance. The research model explains 60% of the female respondents' intention to continue shopping online. Online strategies cannot ignore either the direct and indirect spending differences on continuance intentions, and the model can be generalized across Saudi Arabia. Keywords: internet shopping, e-shopping, technology acceptance, male and female examination, continuance online shopping, Saudi Arabia Downloads: 1752 - For more statistics please visit our statistics page. 
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