Volume 12 / 2017

Issue 2

Title and Authors Pages Paper
Investment determinants at the firm-level: the case of Portuguese industrial SMEs
Pacheco, L.
Keywords: investment determinants, Small and medium enterprises, Panel-data methodology, Investment decisions, Portugal
1-17 Investment determinants at the firm-level: the case of Portuguese industrial SMEs
Appraisal of CRM implementation as business strategy option in times of recession: The role of perceived value and benefits
Agapitou, C., Bersimis, S., Georgakellos, D.
Keywords: customer relationship management (CRM), balanced scorecard, fiscal crisis, Greece
18-31 Appraisal of CRM implementation as business strategy option in times of recession: The role of perceived value and benefits

Back / Return to Library