Title and Authors | Pages | Paper |
The impact of nostalgic corporate storytelling on brand heritage: A multiple mediation model Riskos, K., Dekoulou. P., Hatzithomas, L., & Kotzaivazoglou, I. Keywords: storytelling, fantasies about past eras, consumers' attitudes, brand heritage |
1-15 | |
Strategic Involvement without Strategic Input: An Empirical Analysis of the Practice of Public Relations in Greece Triantafillidou, A., & Yannas, P. Keywords: public relations, greece, industry sectors, strategic management, strategic communication, practitioners |
16-33 | |
Consumers' decision to purchase online ecological personal care products: a moderated TPB model Delistavrou, A., Papaioannou, E., & Assimakopoulos, c. Keywords: ecological personal care products, online purchasing, tpb, past behaviour, health consciousness |
34-47 |