Volume 5 / 2010

Issue 2 - Download Issue

Title and Authors Pages Paper
An empirical study of tourist preferences using conjoint analysis
Tripathi, S.N. & Siddiqui, M.H.
Keywords: Uttar Pradesh tourism, tourist preferences, conjoint analysis, binary logistic models
1-16 An empirical study of tourist preferences using conjoint analysis
The effects of message strategy and execution framework on teenage boy's processing of print advertisements in India
Chattopadhyay, T.
Keywords: print advertising, information processing, message strategy, execution framework, teenage boys
17-28 The effects of message strategy and execution framework on teenage boy's processing of print advertisements in India
Developing human capital by linking emotional intelligence with personal competencies in Indian business organizations
Singh, K.
Keywords: emotional intelligence, personal competencies, self success, people success, task success, system success
29-42 Developing human capital by linking emotional intelligence with personal competencies in Indian business organizations
Book Review: Marketing: Real people, Real choices
El-Gohary, H.
Keywords: marketing, marketing management, real marketing
43-44 Book Review: Marketing: Real people, Real choices
Book Review: Critical Human Resource Development
Horak, S.
Keywords: human resource development, human resource management, training
45-47 Book Review: Critical Human Resource Development
Book Review: Essentials of Systems Analysis and Design: An international version
Kotzab, H.
Keywords: systems analysis, systems design, object-oriented analysis and design
48-50 Book Review: Essentials of Systems Analysis and Design: An international version

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