Volume 19 / 2024

Issue 2

Title and Authors Pages Paper
Connecting the Dots: Haptic Imagery's Sequential Impact via Serial Mediation in Social Commerce Applications
Chong, S., Ng, S., Basha, N.K., & Lim, X.
Keywords: haptic imagery, immersion, social media fatigue, continuance intention, social commerce, theory of interactive media effects, flow theory
1-21 Connecting the Dots: Haptic Imagery's Sequential Impact via Serial Mediation in Social Commerce Applications

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