| Title and Authors | Pages | Paper |
|
Unlocking the Power of Gamification for Customer Engagement: A Review and Research Agenda
Panwar, D., Bohara, S., Chaudhary, S.S., Bhargava, A., & Rani, S. Keywords: gamification in marketing, customer engagement, marketing and society, communities, technology and innovation |
1-17 |  |
| Rethinking Ethnocentric Buying Behaviour: The Limited Role of Brand Image in Domestic Product Preferences Chahal, S., & Narwal, M. Keywords: consumer ethnocentrism, buying behaviour, structural equation modelling, brand image, product attributes |
18-37 | |
| Sustainable Project Portfolio Management - A Design Science Research Approach Mohammad, J., & Husamaldin, L. Keywords: sustainable project portfolio management, design science research, project materiality, sustainability disclosure standards, analytics |
38-54 | |