| Title and Authors |
Pages |
Paper |
An empirical study of tourist preferences using conjoint analysis
Tripathi, S.N., & Siddiqui, M.H.
Keywords: uttar pradesh tourism, tourist preferences, conjoint analysis, binary logistic models |
1-16 |
 |
The effects of message strategy and execution framework on teenage boy's processing of print advertisements in India
Chattopadhyay, T.
Keywords: print advertising, information processing, message strategy, execution framework, teenage boys |
17-28 |
|
Developing human capital by linking emotional intelligence with personal competencies in Indian business organizations
Singh, K.
Keywords: emotional intelligence, personal competencies, self success, people success, task success, system success |
29-42 |
|
Book Review: Marketing: Real people, Real choices
El-Gohary, H.
Keywords: marketing, marketing management, real marketing |
43-44 |
|
Book Review: Critical Human Resource Development
Horak, S.
Keywords: human resource development, human resource management, training |
45-47 |
|
Book Review: Essentials of Systems Analysis and Design: An international version
Kotzab, H.
Keywords: systems analysis, systems design, object-oriented analysis and design |
48-50 |
|
