Research Papers: brand image

List all papers.

Title and Authors	Year	Vol (Issue)	Pages	HTML	PDF
Rethinking Ethnocentric Buying Behaviour: The Limited Role of Brand Image in Domestic Product Preferences Chahal, S., & Narwal, M. Keywords: consumer ethnocentrism, buying behaviour, structural equation modelling, brand image, product attributes	2025	20 (3)	18-37