List all papers.
| Title and Authors | Year | Vol (Issue) | Pages | HTML | |
| Rethinking Ethnocentric Buying Behaviour: The Limited Role of Brand Image in Domestic Product Preferences Chahal, S., & Narwal, M. Keywords: consumer ethnocentrism, buying behaviour, structural equation modelling, brand image, product attributes |
2025 | 20 (3) | 18-37 |  |
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| Will shoppers adopt online group buying? Understanding Predictors of consumers' intention to adopt online group buying in a typical sub-Saharan African context Ojiagu, N.C., Ojiaku, O.C., & Nkamnebe, A.D. Keywords: online group buying, electronic commerce, sub-saharan africa, theory of planned behaviour, social cognitive theory |
2022 | 17 (3) | 13-30 | |
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