List all papers.
| Title and Authors | Year | Vol (Issue) | Pages | HTML | |
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Unlocking the Power of Gamification for Customer Engagement: A Review and Research Agenda
Panwar, D., Bohara, S., Chaudhary, S.S., Bhargava, A., & Rani, S. Keywords: gamification in marketing, customer engagement, marketing and society, communities, technology and innovation |
2025 | 20 (3) | 1-17 |  |
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