Research Papers: greenwashing

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Title and Authors Year Vol (Issue) Pages HTML PDF
Understanding How Green Advertising Promotes Sustainable Consumption: The Mediating Effects of Brand Trust and Brand Image, and the Role of Greenwashing as a Moderator
Hoang, V.T., Le, T.P.L., & Dang, H.P.
Keywords: greenwashing, green brand trust, green purchase intention, green advertising receptivity, green brand image, sustainable consumption
2026 21 (2) 43-63 Understanding How Green Advertising Promotes Sustainable Consumption: The Mediating Effects of Brand Trust and Brand Image, and the Role of Greenwashing as a Moderator Understanding How Green Advertising Promotes Sustainable Consumption: The Mediating Effects of Brand Trust and Brand Image, and the Role of Greenwashing as a Moderator