Research Papers: theory of interactive media effects

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Title and Authors Year Vol (Issue) Pages HTML PDF
Connecting the Dots: Haptic Imagery's Sequential Impact via Serial Mediation in Social Commerce Applications
Chong, S., Ng, S., Basha, N.K., & Lim, X.
Keywords: haptic imagery, immersion, social media fatigue, continuance intention, social commerce, theory of interactive media effects, flow theory
2024 19 (2) 1-21 Connecting the Dots: Haptic Imagery's Sequential Impact via Serial Mediation in Social Commerce Applications Connecting the Dots: Haptic Imagery's Sequential Impact via Serial Mediation in Social Commerce Applications