https://www.business-and-management.org The mission of the International Journal of Business Science and Applied Management is to disseminate academic knowledge across the business and management scientific realms and to provide applied research knowledge to the appropriate stakeholders. We are keen to receive original contributions from researchers representing any business and management field. en-us RSS Feed Generator This editorial paper reflects on the research published in the International Journal of Business Science and Applied Management to celebrate its 20th anniversary and a new phase for the journal. We discuss the theoretical, methodological, and thematic approaches that depict the journal's contributions. Through this analysis, we identify six key research streams that have been most prominent in the journal's discourse: organisational behaviour and leadership, information systems management and adoption, customer service satisfaction, consumer behaviour, strategy, and supply chain and operations. As we reflect on these research themes, we emphasise how they will need to evolve in order to strengthen the impact of future research. In addition, we highlight the importance of ongoing transformations in the broader business environment, technological, economic, socio-cultural, and ecological shifts, and their relevance for setting the agenda for future submissions. https://www.business-and-management.org/paper.php?id=197 Wed, 21 Jan 2026 00:00:00 +0000 https://www.business-and-management.org/paper.php?id=197 This paper follows the Design Science Research (DSR) approach to address the integration of sustainability into Project Portfolio Management (PPM). The current research identifies the key challenges in sustainable project management and how DSR methodology guides the iterative design, development, and evaluation of an artefact that integrates sustainability within the PPM context. The proposed Sustainable Project Portfolio Management (SPPM) framework builds on the Triple Bottom Line (TBL) sustainability principles, incorporating Project Materiality Assessments and data-driven decision-making tools to ensure that the three sustainability dimensions (economic, social, and environmental) are fully embedded in project selection and management processes. The research paper presents the design and development of the artefact, followed by its rigorous evaluation to assess effectiveness in achieving sustainability-driven project outcomes. The findings show that integrating sustainability within PPM through the SPPM framework provides a strategic alignment, better decision-making, and greater adherence to sustainability goals. The knowledge derived from this research, along with the identified limitations, is discussed, laying the groundwork for further refinement of the SPPM artefact. The paper outlines the contributions of the SPPM artefact to sustainable project management practices. https://www.business-and-management.org/paper.php?id=196 Thu, 04 Dec 2025 00:00:00 +0000 https://www.business-and-management.org/paper.php?id=196 A great deal of research on consumer ethnocentrism has been undertaken in both developed and developing countries. However, there has been a paucity of research in India into the effect of consumer ethnocentrism on buying behaviour in relation to domestic items when domestic alternatives are available. As a result, this study was carried out to fill this information gap as well as to investigate the moderating influence of brand image and domestic product attributes to contribute to the existing literature. For this purpose, data was collected from 252 consumers and Smart PLS 4 was utilized to evaluate the hypothesis. The findings suggest that consumer ethnocentrism influences buying behaviour positively, and product attributes significantly moderate the relationship between consumer ethnocentrism and buying behaviour in relation to domestic products, while brand image does not affect this relationship. This study will provide useful insights for marketers as well as enhance scholarly understanding of Indian consumers' decision-making processes. https://www.business-and-management.org/paper.php?id=195 Fri, 21 Nov 2025 00:00:00 +0000 https://www.business-and-management.org/paper.php?id=195 Gamification has emerged as a potent strategy for boosting consumer engagement in marketing over recent years. This research synthesizes existing literature to pinpoint gaps and propose a future research agenda. A systematic literature review and bibliometric analysis of 43 Scopus-indexed articles from 2014 to 2024 revealed the evolution of gamification research, key theoretical frameworks, influential authors, highly cited works, and leading countries in the field. The findings highlight gamification's ability to transcend traditional marketing, fostering dynamic consumer interactions in digital environments. The study organizes the literature by theory, context, characteristics, and methodology, identifying underexplored areas such as cross-cultural applications and advanced analytics. This work provides business and management scholars with a comprehensive overview of gamification's role, offering actionable insights for marketers to enhance engagement strategies. It also sets a clear research agenda to guide future studies in addressing untapped areas and refining existing models, advancing the field of gamification in marketing. https://www.business-and-management.org/paper.php?id=194 Tue, 14 Oct 2025 00:00:00 +0100 https://www.business-and-management.org/paper.php?id=194 Scholars have highlighted the critical role of funding targets in determining the amount of funding acquired in equity crowdfunding campaigns. However, there is little equity crowdfunding research that incorporates funding targets as a focal variable of interest. Moreover, the findings in these limited studies have been equivocal, suggesting the need to look at moderators. This research aims to contribute to the equity crowdfunding literature by examining the value of funding targets on the amount of financing raised. Specifically, we investigate the impact of the number of entrepreneurs and the venture stage on the relationship between funding targets and the amount of funding raised in equity crowdfunding campaigns. We conducted a study involving 190 equity crowdfunding campaigns. Our analyses show that for early-stage ventures, a high funding target and an increased number of entrepreneurs collectively attracted the most funding in equity crowdfunding campaigns. By contrast, for late-stage ventures, a high funding target facilitated funding obtained in equity crowdfunding campaigns, with this impact being amplified as the number of entrepreneurs decreases. This research highlights the importance of considering the number of entrepreneurs and the venture stage when determining funding targets for equity crowdfunding campaigns to optimize campaign success. https://www.business-and-management.org/paper.php?id=193 Thu, 11 Sep 2025 00:00:00 +0100 https://www.business-and-management.org/paper.php?id=193 Innovation is a key catalyst for born global firms (BGs) to enter international markets. However, resource-constrained BGs face significant challenges in overcoming resource limitations during innovation and rapid internationalization. An open innovation ecosystem (OIE) offers a cost-effective approach, enabling firms to leverage external resources, foster innovation, and enhance their chances of successful international expansion. Therefore, grounded in Resource-based Theory, this study adopts a multiple case study approach and semi-structured interviews to explore the role of OIE in the internationalization of BGs. The study finds that the OIE serves four roles in the internationalization of BGs: resource synergy platform, innovation empowerment, international opportunities catalyst, and capabilities enhancer. The findings enhance the understanding of innovation strategies in the internationalization of BGs, clarify the role of OIE in supporting this process, and provide practical insights to guide decision-making for BGs entrepreneurs. https://www.business-and-management.org/paper.php?id=192 Thu, 11 Sep 2025 00:00:00 +0100 https://www.business-and-management.org/paper.php?id=192 https://www.business-and-management.org/paper.php?id=191 Fri, 18 Jul 2025 00:00:00 +0100 https://www.business-and-management.org/paper.php?id=191 The utilization of data presents significant opportunities for enhancing business models and generating value. Consequently, the integration of data into value creation processes has given rise to the emergence of data-driven business models. This study aims to delineate and introduce diverse classes of data-driven business models. Leveraging the conceptual frameworks of data value networks and ecosystem players, we propose a theoretical foundation for understanding data-driven business models. The synthesis of these frameworks elucidates a spectrum of activities within the value network and underscores the diverse roles of stakeholders in extracting value from data. Employing thematic analysis, we synthesized insights from case studies and empirical articles to develop profiles for nine distinct data-driven business models. Furthermore, thematic analysis was employed to analyze empirical studies, facilitating detailed descriptions of each model. Utilizing the i* ontology, we modelled the nine identified business models, providing a structured taxonomy for classification. Additionally, we conducted a comparative analysis of our proposed taxonomy with existing research, thereby validating its robustness and relevance. Real-world evidence was also leveraged to further validate the applicability and efficacy of various data-driven business models. https://www.business-and-management.org/paper.php?id=190 Fri, 20 Jun 2025 00:00:00 +0100 https://www.business-and-management.org/paper.php?id=190 Underpinned by Social Cognitive Theory, this study explores how organizational career management (OCM) practices and proactive personality interact to influence organizational citizenship behaviour (OCB) among civil servants in the Malaysian Public Service. By examining both formal and informal OCM practices, the study aims to enhance understanding of the differential impacts these practices have on OCB directed towards the organization (OCBO) and individuals (OCBI). Data were collected from 603 civil servants in Malaysia using a purposive sampling technique and analysed using Structural Equation Modelling (SEM). The results indicate that both formal and informal OCM practices positively affect OCBO. Notably, a proactive personality was found to weaken the positive relationship between formal OCM practices and OCBO, while strengthening the relationship between informal OCM practices and both OCBO and OCBI. This study supports Social Cognitive Theory (SCT), highlighting the importance of organizational and individual factors in eliciting OCB. The findings suggest that less proactive civil service officers benefit more from formal career support, whereas highly proactive individuals respond better to informal career support. Specifically, formal OCM practices should be emphasized for employees with low proactive personalities but informal practices for highly proactive personalities. https://www.business-and-management.org/paper.php?id=189 Sat, 05 Apr 2025 00:00:00 +0100 https://www.business-and-management.org/paper.php?id=189