Volume 6 / Issue 2 / Pages: 52-54 / Papers in the same Issue
Keywords: statistics, partial least squares, marketing, structural equation modelling
Type: Book Review // Published: 2011-11-17
Download Citation: BibTex // PDF Downloads: 4726 // PDF Filesize: 18Kb
Open Access: © The Authors - Published under a Creative Commons Attribution 4.0 International Licence