| Title and Authors |
Year |
Vol (Issue) |
Pages |
HTML |
PDF |
Using stealth marketing techniques to increase physical activity and decrease sedentary time in the workplace: a feasibility study investigating the spill-overs of employee pro-environmental behaviour
Manika, D., Blokland, Y., Smith, L., Mansfield, L., & Klonizakis, M.
Keywords: stealth marketing intervention; employee physical activity, employee pro-environmental behaviour; spillovers; feasibility; pilot study |
2021 |
16 (1) |
28-49 |
 |
 |
Book Review: Handbook of Partial Least Squares: Concepts, Methods and Applications
Wong, K.K.
Keywords: statistics, partial least squares, marketing, structural equation modelling |
2011 |
6 (2) |
52-54 |
|
|
A Perspective for Supply Chain Management: Building a Conceptual Framework
Jraisat, L.E.
Keywords: supply chain management, marketing, exporter-producer relationship, information sharing |
2011 |
6 (3) |
1-14 |
|
|
Book Review: Marketing: Real people, Real choices
El-Gohary, H.
Keywords: marketing, marketing management, real marketing |
2010 |
5 (2) |
43-44 |
|
|
Book Review: Understanding Strategic Management
Bourlakis, C.
Keywords: firm strategy, company's environment, financial resources, human resources, marketing strategy, internationalization, organizational culture |
2009 |
4 (2) |
52-54 |
|
|
Internet-induced marketing techniques: Critical factors in viral marketing campaigns
Woerndl, M., Papagiannidis, S., Bourlakis, M., & Li, F.
Keywords: viral marketing, marketing campaigns, internet word-of-mouth, social networking |
2008 |
3 (1) |
33-45 |
|
|
Book Review: Essentials of Marketing
Shiu, E., & Cheng, C.
Keywords: marketing |
2008 |
3 (1) |
46-48 |
|
|
