List all papers.
|Title and Authors||Year||Vol (Issue)||Pages||HTML|
|Using stealth marketing techniques to increase physical activity and decrease sedentary time in the workplace: a feasibility study investigating the spill-overs of employee pro-environmental behaviour
Manika, D., Blokland, Y., Smith, L., Mansfield, L., & Klonizakis, M.
Keywords: stealth marketing intervention; employee physical activity, employee pro-environmental behaviour; spillovers; feasibility; pilot study
|Book Review: Handbook of Partial Least Squares: Concepts, Methods and Applications
Keywords: statistics, partial least squares, marketing, structural equation modelling
|A Perspective for Supply Chain Management: Building a Conceptual Framework
Keywords: supply chain management, marketing, exporter-producer relationship, information sharing
|Book Review: Marketing: Real people, Real choices
Keywords: marketing, marketing management, real marketing
|Book Review: Understanding Strategic Management
Keywords: firm strategy, company's environment, financial resources, human resources, marketing strategy, internationalization, organizational culture
|Internet-induced marketing techniques: Critical factors in viral marketing campaigns
Woerndl, M., Papagiannidis, S., Bourlakis, M., & Li, F.
Keywords: viral marketing, marketing campaigns, internet word-of-mouth, social networking
|Book Review: Essentials of Marketing
Shiu, E., & Cheng, C.