International Journal of Business Science and Applied Management

Research Papers: stealth marketing intervention

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Title and Authors Year Vol (Issue) Pages HTML PDF
Using stealth marketing techniques to increase physical activity and decrease sedentary time in the workplace: a feasibility study investigating the spill-overs of employee pro-environmental behaviour
Manika, D., Blokland, Y., Smith, L., Mansfield, L., & Klonizakis, M.
Keywords: stealth marketing intervention; employee physical activity, employee pro-environmental behaviour; spillovers; feasibility; pilot study		 2021 16 (1) 28-49 Using stealth marketing techniques to increase physical activity and decrease sedentary time in the workplace: a feasibility study investigating the spill-overs of employee pro-environmental behaviour Using stealth marketing techniques to increase physical activity and decrease sedentary time in the workplace: a feasibility study investigating the spill-overs of employee pro-environmental behaviour