Research Papers: brand heritage

List all papers.

Title and Authors	Year	Vol (Issue)	Pages	HTML	PDF
The impact of nostalgic corporate storytelling on brand heritage: A multiple mediation model Riskos, K., Dekoulou. P., Hatzithomas, L., & Kotzaivazoglou, I. Keywords: storytelling, fantasies about past eras, consumers' attitudes, brand heritage	2022	17 (2)	1-15