International Journal of Business Science and Applied Management

Research Papers: consumer inertia

List all papers.


Title and Authors Year Vol (Issue) Pages HTML PDF
Impact of Consumer Inertia on Mobile Commerce Adoption under the Influence of Market Isomorphism Effects
Hui, T.C., & Marikan, D.A.b.A.
Keywords: market isomorphism, mobile commerce adoption, omnichannel, institutional theory, consumer inertia		 2022 17 (3) 66-92 Impact of Consumer Inertia on Mobile Commerce Adoption under the Influence of Market Isomorphism Effects Impact of Consumer Inertia on Mobile Commerce Adoption under the Influence of Market Isomorphism Effects