International Journal of Business Science and Applied Management

Research Papers: fiscal crisis

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Title and Authors Year Vol (Issue) Pages HTML PDF
Appraisal of CRM implementation as business strategy option in times of recession: The role of perceived value and benefits
Agapitou, C., Bersimis, S., Georgakellos, D.
Keywords: customer relationship management (crm), balanced scorecard, fiscal crisis, greece		 2017 12 (2) 18-31 Appraisal of CRM implementation as business strategy option in times of recession: The role of perceived value and benefits Appraisal of CRM implementation as business strategy option in times of recession: The role of perceived value and benefits