International Journal of Business Science and Applied Management

Research Papers: information processing

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Title and Authors Year Vol (Issue) Pages HTML PDF
The effects of message strategy and execution framework on teenage boy's processing of print advertisements in India
Chattopadhyay, T.
Keywords: print advertising, information processing, message strategy, execution framework, teenage boys		 2010 5 (2) 17-28 The effects of message strategy and execution framework on teenage boy's processing of print advertisements in India The effects of message strategy and execution framework on teenage boy's processing of print advertisements in India