List all papers.
| Title and Authors | Year | Vol (Issue) | Pages | HTML | |
| Game design as marketing: How game mechanics create demand for virtual goods Hamari, J. & Lehdonvirta, V. Keywords: online games, social networking, virtual world, virtual goods, business model, sustainability, captology |
2010 | 5 (1) | 14-29 |  |
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| Internet-induced marketing techniques: Critical factors in viral marketing campaigns Woerndl, M., Papagiannidis, S., Bourlakis, M., & Li, F. Keywords: viral marketing, marketing campaigns, internet word-of-mouth, social networking |
2008 | 3 (1) | 33-45 | |
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