Research Papers: motivation to conform

List all papers.


Title and Authors Year Vol (Issue) Pages HTML PDF
Influence of brand differential on motivation to conform and manufacturer versus store brand purchase intention
Tran, E., Balas, A.N., Shao C.Y., Dubinsky, A.J., & Jackson, L.
Keywords: manufacturer brand, store brand, brand differential, motivation to conform
2014 9 (1) 13-23 Influence of brand differential on motivation to conform and manufacturer versus store brand purchase intention Influence of brand differential on motivation to conform and manufacturer versus store brand purchase intention