List all papers.
Title and Authors | Year | Vol (Issue) | Pages | HTML | |
Influence of brand differential on motivation to conform and manufacturer versus store brand purchase intention Tran, E., Balas, A.N., Shao C.Y., Dubinsky, A.J., & Jackson, L. Keywords: manufacturer brand, store brand, brand differential, motivation to conform |
2014 | 9 (1) | 13-23 |