International Journal of Business Science and Applied Management

Research Papers: sub saharan africa

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Title and Authors Year Vol (Issue) Pages HTML PDF
Will shoppers adopt online group buying? Understanding Predictors of consumers' intention to adopt online group buying in a typical sub-Saharan African context
Ojiagu, N.C., Ojiaku, O.C., & Nkamnebe, A.D.
Keywords: online group buying, electronic commerce, sub-saharan africa, theory of planned behaviour, social cognitive theory		 2022 17 (3) 13-30 Will shoppers adopt online group buying? Understanding Predictors of consumers' intention to adopt online group buying in a typical sub-Saharan African context Will shoppers adopt online group buying? Understanding Predictors of consumers' intention to adopt online group buying in a typical sub-Saharan African context