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|Title and Authors||Year||Vol (Issue)||Pages||HTML|
|Will shoppers adopt online group buying? Understanding Predictors of consumers' intention to adopt online group buying in a typical sub-Saharan African context
Ojiagu, N.C., Ojiaku, O.C., & Nkamnebe, A.D.
Keywords: online group buying, electronic commerce, sub-saharan africa, theory of planned behaviour, social cognitive theory