International Journal of Business Science and Applied Management

Research Papers: livestream characteristics

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Title and Authors Year Vol (Issue) Pages HTML PDF
Exploring How the Characteristics of Live Streaming Affect Impulse Buying Behaviour in Live Streaming Commerce: The Mediating Effect of Trust and Flow Experience
Hoang, V.T., & Dang, H.P.
Keywords: livestream characteristics, flow experience, trust, impulsive buying, livestream		 2024 19 (1) 77-93 Exploring How the Characteristics of Live Streaming Affect Impulse Buying Behaviour in Live Streaming Commerce: The Mediating Effect of Trust and Flow Experience Exploring How the Characteristics of Live Streaming Affect Impulse Buying Behaviour in Live Streaming Commerce: The Mediating Effect of Trust and Flow Experience