Volume 1 / Issue 1 / Pages 1-13 - Papers in the same Issue

A Structural Equation Model of Customer Satisfaction and Future Purchase of Mail-Order Speciality Food

Mai, L. W., & Ness, M.


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Abstract: Analyses the relationship between satisfaction with mail-order speciality food attributes, overall satisfaction, and likelihood of future purchase using a structural equation model. The results indicate that customer satisfaction is associated with both service and product features of mail order speciality food.

Keywords: customer satisfaction, re-purchase intentions, speciality mail order food, structural equation modelling


Type: Research Paper // Published: 2006-11-26

Download Citation: BibTex // PDF Downloads: 13870 // PDF Filesize: 112Kb

Open Access: © The Authors - Published under a Creative Commons Attribution 4.0 International Licence


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