Volume 1 / Issue 1 / Pages 1-13 - Papers in the same Issue

A Structural Equation Model of Customer Satisfaction and Future Purchase of Mail-Order Speciality Food

Mai, L. W., & Ness, M.

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Analyses the relationship between satisfaction with mail-order speciality food attributes, overall satisfaction, and likelihood of future purchase using a structural equation model. The results indicate that customer satisfaction is associated with both service and product features of mail order speciality food.

Keywords: customer satisfaction, re-purchase intentions, speciality mail order food, structural equation modelling

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