International Journal of Business Science and Applied Management

Research Papers: m commerce

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Title and Authors Year Vol (Issue) Pages HTML PDF
Impact of Consumer Inertia on Mobile Commerce Adoption under the Influence of Market Isomorphism Effects
Hui, T.C., & Marikan, D.A.b.A.
Keywords: market isomorphism, mobile commerce adoption, omnichannel, institutional theory, consumer inertia		 2022 17 (3) 66-92 Impact of Consumer Inertia on Mobile Commerce Adoption under the Influence of Market Isomorphism Effects Impact of Consumer Inertia on Mobile Commerce Adoption under the Influence of Market Isomorphism Effects
A structural model of customer satisfaction and trust in vendors involved in mobile commerce
Suki, N.M.
Keywords: mobile, m-commerce, trust, satisfaction, structural equation modelling		 2011 6 (2) 18-30 A structural model of customer satisfaction and trust in vendors involved in mobile commerce A structural model of customer satisfaction and trust in vendors involved in mobile commerce