International Journal of Business Science and Applied Management

Research Papers: word of mouth

List all papers.


Title and Authors Year Vol (Issue) Pages HTML PDF
Customer protest: Exit, voice or negative word of mouth
Solvang, B. K.
Keywords: voice, word of mouth, wom, exit, satisfaction, loyalty		 2008 3 (1) 14-28 Customer protest: Exit, voice or negative word of mouth Customer protest: Exit, voice or negative word of mouth
Internet-induced marketing techniques: Critical factors in viral marketing campaigns
Woerndl, M., Papagiannidis, S., Bourlakis, M., & Li, F.
Keywords: viral marketing, marketing campaigns, internet word-of-mouth, social networking		 2008 3 (1) 33-45 Internet-induced marketing techniques: Critical factors in viral marketing campaigns Internet-induced marketing techniques: Critical factors in viral marketing campaigns