International Journal of Business Science and Applied Management

Research Papers: crm

List all papers.


Title and Authors Year Vol (Issue) Pages HTML PDF
Appraisal of CRM implementation as business strategy option in times of recession: The role of perceived value and benefits
Agapitou, C., Bersimis, S., Georgakellos, D.
Keywords: customer relationship management (crm), balanced scorecard, fiscal crisis, greece		 2017 12 (2) 18-31 Appraisal of CRM implementation as business strategy option in times of recession: The role of perceived value and benefits Appraisal of CRM implementation as business strategy option in times of recession: The role of perceived value and benefits
Customer Focus in UK e-Government: Or, Putting the Politics back into e-Government
Cornford, J., & Richter, P.
Keywords: e-government, public services, customer service, representation, crm		 2007 2 (1) 34-46 Customer Focus in UK e-Government: Or, Putting the Politics back into e-Government Customer Focus in UK e-Government: Or, Putting the Politics back into e-Government